Is your business on your customers phone?

By D. Bucholtz

Is your business on your customers phone?

June 10, 2012

As your customers are quickly adapting to the ever changing mobile marketing technology, the way you market to that customer is changing too. You want an application that reflects your business and provides value-added services to you customers. Having a mobile application for your business allows you to put your business in the palm of your customers. Smartphone's are much more than a phone; they are your link to millions of digital users.

Ask yourself this question: Do you want your business on your competitor's phone?

A custom mobile app for your business is a comprehensive sales and communication solution. It creates a personal experience between the user (your customer) and your business through engagement. Your customers carry around your marketing information with them via their smart phone, and statistics show that most people have their smartphones near them 24/7. Having your own mobile application and/or mobile website can be the difference between the customer coming to you or going to your competitor. Mobile applications can boost sales and reward loyalty.

Below are some facts on mobile applications:

~There are 52 billion smart phones in use

~Mobile applications are expected to top $58 billion by 2014

~By 2015, mobile applications are predicted to outnumber computers 4:1

~Apple had 25 billion apps downloaded between June 2008 and January 2012.

~Google had over 10 billion apps downloaded as of December 2011.

Here are just a few of the things that a mobile app could do for your business:

~GPS: Provide location and driving directions

~Push Notifications: Reach out to your customers by using your customized web portal to generate and send messages to your customer's mobile devices. These messages appear in the user's application. They can reach the message and take action.

~Promotion: Turn your customer's mobile device into a marketing tool that you can use to send promotions and drive business.

~QR Codes: This is a great way to engage your customer to link the code to coupons, videos, websites or customer loyalty programs. Your customers scan the QR code and are taken to the destination that you choose.

~Social Media Integration: Connect your customers with your businesses social networks to promote your business. Social media is an important part of any marketing. Being able to share your information through social media channels such as Facebook and Twitter are integral to your marketing and end user experience with your mobile app.

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